Confidence a la Mode

Jen Cordeau, owner of Confidence a la Mode, had a dream of helping women build confidence through style guidance and workshops. Showing both the style and the confidence building components in her brand was vital and was ultimately represented in the icon of the little black dress with the heart in the center. Along with the icon we developed a tagline – “Wearing Confidence with Style” to support the overall branding message. We provided a thorough Branding Guideline for the business which included tonal language, logo usage and photography suggestions.

Executed Successful Branding Campaign

Thorough Guidelines for Brand Clarity to use for Future Media