My Friend in DC

GRAPHIC DESIGN | ILLUSTRATION | BRANDING

My Friend in DC is a customized guidebook for Washington, DC visitors. Branded with a logo of a female guide (owner, Melanie Lytle), she transforms into each topic of interest by adding a fork and knife for The Foodie and a bird in a tree for The Tree Hugger. My Friend in DC is a tailored guidebook based on your unique interests which aims to improve your trip by handing you insider information. Filled with maps, illustrations, patterns and cute icons, this guidebook provided an interesting tour of DC unlike no other.

  • Branded Guidebook with Custom Illustrations Based on Interests
  • Detailed Custom Maps
  • Provided Guidebook Template & Trained Staff to Update

“I engaged Kari to create a brand identity for my new business. I’ve joked with her that my “medium” is the written word but nobody would bother giving it a second look without her making it look pretty. But she’s done much more than place my words in an attractive package; she’s expertly mined my product to find the key ideas and concepts and then translated it into graphic art that is a perfect pairing for the textual content. Her ideas for my logo, templates, and website have been fresh and creative, her rates fair, and her follow-through consistent. I recommend her for any project for which you need an imaginative graphic designer who will capture the vision you have for your business and your products.”

Melanie Lytle
Owner, My Friend in DC